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The social London Olympics – to tweet or not to tweet
Can a social media strategy be too successful? The plan was that the London Olympics (#London2012) were to be opened up and made more accessible via a number of social media channels. The public was...
View ArticleWomen at the top – in sport and business
A key story at the London Olympics has been the representation of women in sport. It’s the first Olympics in which every national Olympic committee has sent female competitors to the Games. Meanwhile,...
View ArticleMulti-screen trends
We are living in an increasingly connected and mobile world. It is critical that we understand how our customers and potential customers are using multiple devices so that we can ensure they are...
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